Local Entrepreneurship Model Concept Note

The initial efforts of Reemi Charitable Trust, iDE, and icddr, b. towards the research, design, and development of a practical solution to address Menstruation Hygiene Management (MHM) practices and behaviors in Bangladesh has led to the prototyping of an innovative Washer/Dryer bag solution that is in its early stages of commercialization. This combination of natural/ synthetic blend Washer and Dryer Bags are safe, discreet, and environmentally friendly for managing MHM Waste and its products can be easily done from the prototype with locally available resources and technical skills in Bangladesh, thereby making this a local product that addresses challenges around access and affordability thereby reaching women and girls in hard to reach areas providing them a means to manage their menstrual hygiene requirements with ease and dignity.This Concept Note’s objective is to explore a range of sales and distribution methodologies and channels with two key goals: (1) to develop an affordable and accessible delivery mechanism to reach “hard to reach” target groups; and (2) to embed such delivery mechanism within the local market ecosystem for sustainability and continuity beyond the scope of the project.